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To summarize, many situational variables determine how people defend BJW when confronted with a threatening injustice. These variables likely have their influence through general principles affecting preferences for alternative ways to manage threat. Of course, how people engage in BJW-defense is determined not only by situational characteristics, but also by characteristics of the person. In the following section, we discuss our own research on this topic. Involvement in an activity related to the survey, for example, attending a conference, also increases the likelihood of survey participation (Sue & Ritter, 2007).

cognitive dissonance theory is most helpful for understanding

But people who were given only a dollar actually said they sort of enjoyed participating. Expectations of the bitterness and pungency of the oil were found to differ depending upon the regional information provided about the oil. Moreover, these expectations were assimilated into the ratings of the actual experience of the bitterness and pungency of the oil. Cardello and Sawyer (1992) conducted a study in which consumers were given one of four different types of information about pomegranate juice, i.e. that the juice was ‘very bitter’, had ‘average bitterness’, was ‘not bitter at all’, or no information. The consumers rated their expected experience of the bitterness and other sensory and hedonic attributes of the juice prior to tasting it.

Understanding Cognitive Dissonance

In sociology the theory was stated mostly in terms of ‘status equilibrium’ and ‘status crystallization’ (Lenski 1961, 1964). Only a single monograph exists exploring the nature, accuracy, and utility of cross-pressure theory (Sperlich 1971). Many commonly cited examples of cognitive dissonance are of when we justify or rationalize negative choices or mistakes.

Cognitive dissonance is the unpleasant mental state that may result if someone really does have certain beliefs but thinks or acts in a way that contradicts them. Psychologist Leon Festinger published the book A Theory of Cognitive Dissonance in 1957. Among the examples he used to illustrate the theory were doomsday cult members and their explanations for why the world had not ended as they had anticipated. Many experiments have since been conducted to illustrate cognitive dissonance in more ordinary contexts. The business environment has constantly changed and to enhance project results, and at the same time maximize the use of resources, it is essential and opportune for a project manager to recognize and apply the principles of Emotional Intelligence (EI). The project manager has to create an environment suitable for stakeholders to communicate clearly, handle challenges more effectively and make committed choices in order to act strategically and swiftly.

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All statements and original ideas in this paper have been formulated using these sources. It’s giving you the information you need to be at peace with your decisions and to understand why you made them. Developing the self-awareness to notice and question the dissonance often resolves it. Sure, you eventually get your work done, but you know you could be doing more.

What are the three main claims of cognitive dissonance theory?

Dissonance can be reduced in one of three ways: a) changing existing beliefs, b) adding new beliefs, or c) reducing the importance of the beliefs.

But sometimes cognitive dissonance can help us establish positive behaviors or changes that our personality or previous habits would otherwise inhibit us from making. The discomfort, tension, shame, and anxiety that can come with cognitive dissonance are all negative feelings you’d probably like to avoid. But cognitive dissonance in and of itself doesn’t have to be a bad thing, or only cause distress. It can have a positive effect, too, if it leads to increased self-awareness that can help you grow, Johnson says. Being aware of cognitive dissonance when you experience it can push you to change whatever behaviors aren’t consistent with who you’d like to be.

Study Analytics

Cognitive dissonance leads to the motivation to reduce the dissonance (Festinger, 1957). The stronger the discrepancy between thoughts, the greater the motivation to reduce it (Festinger, 1957). According to Festinger, there are a few ways that a person might resolve this dissonance. But the amount they were given mattered in terms of how they evaluated the experiment when asked by a new researcher. People who were paid $20 to lie to the other student reported, accurately, that they found the study pretty boring.

What are the key elements of cognitive dissonance theory?

Festinger's cognitive dissonance theory has three components: the inner conflict, the discomfort caused by the inner conflict, and the attempt to resolve the discomfort. Furthermore, there are multiple ways people may try to resolve their discomfort.

An extreme example of the negative consequences of cognitive dissonance is when we justify our partner’s harmful behavior toward us and get stuck in a toxic relationship. When there are conflicts between cognitions (thoughts, beliefs, and opinions), people will take steps to reduce the dissonance and feelings of discomfort. Because people want to avoid discomfort, cognitive dissonance can have a wide range of effects. Dissonance can play a role in how we act, think, and make decisions. We may engage in behaviors or adopt attitudes to help relieve the discomfort caused by the conflict.

It helps people get started on the “psychological work” needed to reduce inconsistencies. Before they went on stage, they were told to think of a time when they didn’t exhibit that behavior. The participants felt like hypocrites — but their intention to take the positive action increased. Cognitive dissonance isn’t just a vague psychological theory — in fact, contradictory beliefs appear in our lives more often than we might want to admit. The important thing is to stay connected to yourself and make positive changes when needed.

  • Discrepancy between an attitude and a behavior – eating a doughnut while thinking of reducing calorie intake – leads to psychological discomfort called cognitive dissonance (Harmon-Jones, 2019).
  • Cognitive dissonance can be something you don’t even notice because your brain sorts it out quickly, such as when someone bumps into you on your way to work and you spill your coffee.
  • By bringing attention to the inconsistencies in our minds, cognitive dissonance can be an opportunity for growth.
  • Talking to a coach can help you develop self-awareness and understand the source of your cognitive dissonance.

In the 1950s laboratory experiments on cognitive dissonance, participants had to complete a series of boring tasks. They were then given either $1 or $20 to tell a person in the waiting room that the task was fun. The ones that received a dollar were more likely to rate the activity highly.

Cognitive Dissonance Theory Example

The arrows indicate the expected belief strength of the information group before tasting the coffee. As can be seen, when compared to the control group, the information group’s experience of the bitterness of the tasted coffee moved in the direction of their expectations of it, supporting an ‘assimilation’ https://ecosoberhouse.com/ of the expectation into the product experience. Second, Hafer and Gosse (2010) suggest that some situational variables affect the degree to which different BJW-defense strategies are employed because these variables influence the perceived effectiveness of the coping mechanisms.

To advance as a Project Manager requires understanding and mastery of… I think it is important to consider worldview when studying cognitive dissonance treatment developmental theories because. Everyone has a different worldview and each person resonates with a different developmental theory.

Personally, myself I believe in God and that god created the earth for us to inhabit and populate. I believe in the Bible and everything that it says but my neighbor they may not believe in the same worldview as I do. I am a strong believer that our behavior comes from a place of learning, understanding, and or influence. Cognitive bias is the tendency to process information in the light of our own experiences. Our brains rely on patterns, past experiences, and mental shortcuts to process information quickly. That means that when we take in new information, we don’t interpret it objectively.

What is the problem with cognitive dissonance theory?

In most real-life situations, several options are available but the theory is limited in its ability to predict which one individuals will choose. The theory also fails to address the issue of individual differences in the arousal of, and tolerance for, cognitive dissonance.

Importantly, the hostile attitudes may persist even after the violence itself declines (Acharya, Blackwell, and Sen, 2015). The application provides a social psychological basis for the constructivist viewpoint that ethnic and racial divisions can be socially or individually constructed, possibly from acts of violence (Fearon and Laitin, 2000). Their framework speaks to this possibility by showing how violent actions by individuals can affect individual attitudes, either ethnic or racial animosity (Acharya, Blackwell, and Sen, 2015). According to the cognitive dissonance theory, the very best way to get people to change their attitudes is to first get them to change their behavior. This contradiction creates cognitive dissonance, an unpleasant state of physiological arousal, which we are highly motivated to avoid. The general idea of conflicting pressures received systematic attention almost simultaneously in political science and sociology, as well as in psychology and social psychology.

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